Evolving Verizon’s in-store digital animations to be bolder, more impactful and to the point.
Verizon Retail Digital Transformation
The problem
Digital signage is key part of the in-store experience, both attracting and engaging customers with a range of dynamic communications.
After years without an unclear strategy and no consistent design direction, digital clips within a playlist operated individually, fulfilling different definitions of success.
Our approach
Design a bold, dynamic and consistent system, prioritizing stakeholder needs over wants.
1
Unify typography
Narrow down our typography use to 3 type sizes total with specific roles for each size.
2
Essentialize messaging
Work with stakeholders on promo messaging hierarchy to ensure the most important messages are being digested properly.
The impact
Sample of a legacy promo clip next to an updated animation using the new approach. The result is an animation designed for digital screens and passersby vs. simply animating what you can fit on a printed poster.
3
Purposeful backgrounds
Leverage a bolder, more consistent approach to color, lifestyle video, campaign assets and logo signoffs.
