A new kind of community

The Wolff Company is a real estate private equity firm, focused primarily on the multi-family sector. Union South Bay is one of their modern developments that lies within the intersectionality of LA urbanism and beach living.

At Dapper, we were fortunate enough to begin the branding process early on with this project, which has allowed us to to ensure cohesiveness and fluidity between the brand and the building itself. I led the branding process and created the brand identity system, interior and exterior signage proposal, on-site pop-up banners, iconography set, and responsive splash page.