Classic simplicity in a sea of tech

Dapper collaborated with Blanton Turner to bring the brand for the old post office turned residential/retail space in Seattle's Capitol Hill neighborhood to life. In order to set this brand apart from the typical modern, tech vibe of most new buildings going up in Seattle, we established a sophisticated and classic look.

I led the creation of the brand identity system, splash page and full website, and all marketing collateral. I also worked closely with the team at Blanton Turner to launch a digital marketing campaign that would not only spark interest in the property but would be a useful tool for new Seattle residents to learn interesting facts about their new city.