CES Designs
Chelsea Sheridan is a New York-based Designer and Art Director, specializing in brand development and digital design.

Xbox Newsletter | Digital Marketing

While at Wunderman Seattle, I led the art direction for the complete overhaul and organization of the Xbox monthly and weekly newsletter. It was a daunting project that had been necessary for quite some time – the template was generic and lacking in performance. Once we settled on a direction for the design template, I created several sets of guidelines for internal teams as well as stakeholders to refer to in the future, as the newsletter requires careful maintenance and insider knowledge.